Art Direction for Bitmoji’s 3D AR Avatar
I was the art lead for the 3D translation of the existing Bitmoji IP, establishing the look and feel of the translation from 2D to 3D.
I oversaw asset creation and ensured stylistic cohesion for the modeling and texturing of thousands of avatar assets, including hair, eyes, skin tones, and fashion.
Extra care was taken to ensure a good look for these character assets across its range of face shapes and body types.
I was the liaison between the 2D leadership and our dedicated 3D team. I created an art bible that passed on our style conventions for future work, with respect to 3D production limitations.
The product debuted in September 2017.
Concept Design/Art Direction for 3D Bitmoji AR Lenses
I contributed to asset design for production, verifying its quality through the modeling and texturing stages, and approved its final look in Snap’s proprietary engine.
More Prop Concepts for 3D Production
3D Bitmoji Lenses with External Partners
I’m not allowed to share my art direction and concept work done with external partners in my portfolio,
but I can point to news outlets that featured these projects.
Challenge Serena Williams in Augmented Reality Tennis via Snapchat’s Interactive 3D Bitmoji
Snapchat Channels Your Inner Coffee Junkie with Branded Bitmoji from McDonald's
John Cena's 3D Bitmoji Lens drops on Snapchat
Get The 'Harry Potter' Quidditch 3D Bitmoji Lens On Snapchat & Celebrate Harry's Birthday In Style
Press & Hype
https://www.popsugar.com/news/How-Do-I-Use-Snapchat-3D-Bitmoji-44024776
https://www.theverge.com/2017/9/14/16303504/snapchat-bitmoji-world-lenses-animation-gabsee
https://www.engadget.com/2017/09/14/snapchat-3d-bitmoji-world-lens-AR/
https://www.nytimes.com/2018/06/14/movies/snapchat-3d-bitmoji-animation-augmented-reality.html