Art Direction for Bitmoji’s 3D AR Avatar

I was the art lead for the 3D translation of the existing Bitmoji IP, establishing the look and feel of the translation from 2D to 3D.
I oversaw asset creation and ensured stylistic cohesion for the modeling and texturing of thousands of avatar assets, including hair, eyes, skin tones, and fashion.

Extra care was taken to ensure a good look for these character assets across its range of face shapes and body types.

I was the liaison between the 2D leadership and our dedicated 3D team. I created an art bible that passed on our style conventions for future work, with respect to 3D production limitations.
The product debuted in September 2017.

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Concept Design/Art Direction for 3D Bitmoji AR Lenses

I contributed to asset design for production, verifying its quality through the modeling and texturing stages, and approved its final look in Snap’s proprietary engine.

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More Prop Concepts for 3D Production